Adidas and Uefa extend club football partnership

Adidas and Uefa, the European football organization, announced that they extended their long-term partnership until 2018 for the Uefa Champions League, the Uefa Europa League, the Uefa Super Cup and the Uefa Women’s Champions League. Adidas will continue to supply the match balls for the Champions League and the Europa League, among others. Under the new agreement, Adidas will also hold the rights to design and sell a range of sportswear featuring the logos of the Champions League and the Europa League, which will be partly sold in dedicated corners to be set up in Adidas stores. The company will also make a range of apparel and accessories for the finals of these two events.

 

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