PrimaLoft joins Swatch and The North Face to sponsor world freeride tour

PrimaLoft is endorsing the newly minted 2013 Swatch Freeride Tour by The North Face as its Official Insulation Supplier. PrimaLoft had already agreed to be Presenting Sponsor of the 2013 The North Face Masters of Snowboarding series, which is being merged with the Swatch Freeride World Tour and the Subaru Freeskiing World Tour. The enlarged championship will consist of backcountry skiing and snowboarding contests for invited professional athletes at six locations: Revelstoke, Canada (Jan. 7); Courmayeur-Mont-Blanc, France (Jan. 19); Chamonix-Mont-Blanc, France (Jan. 26); Kirkwood, California, USA (Feb. 21); Fieberbrunn-Pillerseetal, Austria (March 9); and Verbier, Switzerland (March 23).

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