Carlo Boroli concentrates on Briko

Carlo Boroli, the Italian entrepreneur who took over Briko in 2008, has sold his publishing company and is now concentrating completely on this Italian brand of sports eyewear, helmets and clothing. Gianluca Pellegrinelli, the former manager of Intersport Italia who joined Briko as managing director three years ago, has left the company. A new customization program for snow helmets and goggles offered to about 200 dealers around the world last year helped Briko to keep the sales decline for last year under 10 percent. As we reported in December, Briko is working more closely with Salewa: After taking over the distribution of the brand in Austria, France and Poland through its local subsidiaries, Salewa is handling it now also in Germany.

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