Jack Wolfskin hits South American market

El condor pasa - or is it el lobo? Jack Wolfskin has reached the Andes with its first franchise store in Chile.

El condor pasa – or is it el lobo? Jack Wolfskin has made it to the Andes with its first franchise store in Chile.

Jack Wolfskin, the German outdoor brand has signed a distribution agreement with Heightsport, which operates across five South American countries: Colombia, Bolivia, Ecuador, Peru and Chile. A few days ago, Heightsport, which also has a retail arm, opened its first Jack Wolfskin branded store in Pucón, Chile. The deal between Jack Wolfskin and Heightsport includes the equipping of existing stores with shop-in-shop systems provided by the label as well as franchised single-brand stores. Heightsport runs various retail operations on the continent, including 17 of its own outdoor stores in Ecuador alone. The opening of the second “Paw-branded” shop is scheduled for October in Santiago de Chile.

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