Foot Locker takes its fitness banner SIX:02 into the web

six02-drop-down-guided-navFoot Locker, the New York-based sporting goods retailer, has opened a new website called SIX02.com, an online shop addressing female fitness enthusiasts with related gear from leading brands such as Nike, Reebok, Adidas and others. The e-commerce site is beefed up with training and product advice from well-known instructors, dancers and yoga teachers and with the “Get Fit Guide”, a web-based tool to help customers to find appropriate products. The move to launch SIX:02 on the Internet follows Foot Locker opening a couple of brick-and-mortar stores under the same banner last year. Currently there are five stores of the type in the U.S. Two more store openings are planned for later this year.

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