The U.S. outdoor brand is about to develop its own Responsible Down Standard to trace the origin of down used in The North Face apparel and sleeping bags and to meet the latest standards for sustainable down sourcing. The new standard is set to be effective from next year and applies to the brand’s whole supply chain. It also involves local farmers, suppliers, manufacturers and retailers. The North Face has teamed up with organisations Textile Exchange and Control Union Certifications to ensure independent auditing of geese farmers. The main issue here is not feather plucking, but the general living conditions for geese and duck—usually grown to produce paté—which have been criticised by animal rights activists for many years. A substantial percentage of global down production originates from eastern European countries.