In the 2013 financial year, Jack Wolfskin sales dipped by 7.9 percent to €324 million. The decline was mainly in the outdoor brand’s most important market of Germany, as well as in Austria. The company sites lower demand levels in the region, increased competition and unfavorable weather conditions as the causes. In addition, a planned consolidation of the distribution channels in these two countries led to a significant decrease in turnover. On the upside, the company reports strong growth in the regions which it had targeted to develop the brand on an international scale: In the U.K., the “Paw” saw sales up 45 percent, in Eastern Europe up 13.7 percent and in China up 25 percent.