Salewa, the Italian outdoor firm, which originated in Munich, is coming home – with a flagship store called Salewa World. The shop will open in April 2014 and will cover a sales area of around 400 square meters. The store’s concept will be along the same lines of the first Salewa World shop at the group’s headquarters in Bolzano, Italy, and will showcase the complete ranges for the Salewa and Dynafit brands. The new shop will be located in Tal Street in the Bavarian capital’s city center, in an area which has developed into a kind of outdoor shopping zone within Munich. The new Salewa store will be just a hop and a skip away from a Sport Schuster and Globetrotter store as well as from the single-brand stores of Jack Wolfskin, Mammut and The North Face.