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Deckers opens corporate multi-brand store at its headquarters

In an interesting move, Deckers Outdoor Corporation has opened a flagship store at its new headquarters in Goleta, California. The store highlights not just one brand, but is a showcase of the group’s entire portfolio, including UGG Australia, Teva, Sanuk, Tsubo, Ahnu, Mozo, and Hoka One One. The idea behind the point of sale is to test new technologies and merchandising approaches, aimed at further improving the omni-channel customer experience. Deckers is interested in direct feedback from its customers to enable the best possible implementation of innovation. This applies to how footwear, apparel and accessories are displayed as well as marketing and delivery to consumers.

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