After 24 years of sponsorship by Quiksilver, Kelly Slater has ended the relationship, effective April 1. He will collaborate now with the French Kering group, the holding behind luxury, fashion and sports brands such as Gucci, Brioni, Puma, Cobra and many more. Slater said that Kering would enable the 42-year-old surf champion to develop his own brand of apparel. The French company is set to assist in the areas of logistics, e-commerce and sourcing. Slater won the Association of Surfing Professionals championship 11 times.