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First Salewa World in Germany opens its doors

This Monday, Italian outdoor brand Salewa and sister touring ski label Dynafit, opened in the heart of Munich close to Marienplatz. The flagship store highlights the two mountaineering brands entire collections on a selling surface of about 400 square meters. The prominent display is right at the heart of the city and will need to be competitive as it is located near other major outdoor operators, such as Schuster and Globetrotter and some big single-brand stores, including Mammut and Jack Wolfskin. Yesterday, the Salewa World opened in the presence of 160 guests.

 

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