VF announces major reshuffle of top management

Steve Rendle, a driving force behind The North Face’s success in North America, has been named senior vice president of TNF’s parent company, VF Corporation, for the Americas. The newly created role comprises outdoor & action sports, jeanswear, sportswear and all other branches of the Greensboro, North Carolina-based group. Since 2011, Rendle served as chief of outdoor & action sports in the Western hemisphere. Patrik Frisk, formerly TNF’s top manager for Europe and recently head of Timberland on the global level, will now take care of outdoor sports in the Americas, including TNF, Timberland, Smartwool, Jansport and Lucy.

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