Salewa: new feathers for the old eagle

Salewa_01Salewa, the Italian brand of outdoor and mountaineering gear, is working on a completely new corporate design. The 79-year-old brand with the eagle logo is being completely refurbished —the eagle itself is to be updated with a complete facelift. The new corporate design is being created by Pascher + Heinz, a Munich-based brand agency. The firm already developed a new corporate identity for the Salewa brands Dynafit, Pomoca and Wild Country.

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