Aqua Sphere, the specialty brand of swimming equipment, has signed a strategic deal with U.S. champion Michael Phelps and legendary coach Bob Bowman. The new partners intend to set up an alliance on many levels. Together, they will develop an entirely new range of swimming equipment, will launch a wide range of initiatives for enhanced water safety and last but not least, they will create a completely new brand. Aqua Sphere with its range of apparel, wet-suits, goggles and accessories has been well positioned for triathletes, open water and occasional swimmers. With the development of an entirely new collection in cooperation with Phelps and Bowman, the brand is looking to make inroads into the world of performance-oriented swimming equipment.