Jörg Seifert

German Sport 2000 founds specialty firm for its running retailers

Jörg Seifert

Jörg Seifert

Effective Sept. 1, Sport 2000 Deutschland has set up a new company called Lauf-Profis Sport GmbH (“running pros sports, llc”). The move is meant to improve service to specialty retailers affiliated to the buying group. The new network is led by Jörg Seifert as managing director. Over the past eleven months, Seifert served competitor GMS Verbund, a smaller buying group for shoe and sports retailers.

Since the beginning of 2012, GMS had organized its sporting goods retailers under the helm of a new business unit called SportXtreme, which also is also comprised of specialty running retailers. Sport 2000’s new running unit is wholly owned by the group, while it holds only a minority stake in a similar organization called Outdoor-Profis that is controlled by a group of outdoor retailers who run its operations.

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