Thorsten Hermes, Google Germany

European Outdoor Summit to present Google speaker

Thorsten Hermes, Google Germany

Thorsten Hermes, Google Germany

The European Outdoor Summit has lined up another top speaker for the event to be held in Tegernsee, Germany, from Oct. 15-16. Thorsten Hermes, head of sales and marketing/retail at Google Germany, will give a presentation “Always on – Consumer Behaviour in the Digital World” on Oct. 16 at 11.25 am.

Hermes intends to provide insights into trends in changing consumer habits as a result of increasing digitalization of consumption patterns. He will also talk on the growing importance of YouTube as a factor influencing purchase decisions and on how brands and retailers should react to such developments. An overview of the summit’s agenda is available here.

 

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