Thorsten Hermes, Google Germany
The European Outdoor Summit has lined up another top speaker for the event to be held in Tegernsee, Germany, from Oct. 15-16. Thorsten Hermes, head of sales and marketing/retail at Google Germany, will give a presentation “Always on – Consumer Behaviour in the Digital World” on Oct. 16 at 11.25 am.
Hermes intends to provide insights into trends in changing consumer habits as a result of increasing digitalization of consumption patterns. He will also talk on the growing importance of YouTube as a factor influencing purchase decisions and on how brands and retailers should react to such developments. An overview of the summit’s agenda is available here.