With a rather unusual marketing campaign, Intersport Austria is directly addressing customers of the chain formerly known as Intersport Eybl which is now controlled by British retailer Sports Direct International (SDI). According to Intersport, the Eybl customer card is expiring, and its bearers now have the chance to acquire an Intersport card when returning their Eybl card. Former Eybl customers are encouraged to do so with an extra €50 discount voucher for purchases.
A release by Intersport Austria talks openly about disappointed former Eybl customers to whom Intersport wants to offer a new home. The initiative is supported by a television advert, which can also be watched on YouTube.