Starting with next year’s mega trail running event, Columbia and its affiliated brands Mountain Hardwear and Montrail will sponsor the Ultra Trail du Mont Blanc (UTMB). In 2015, the trail running contest will again be held in Chamonix, France from Aug. 24-28. It also passes through Italy and Switzerland. The three brands will outfit the organizational team, participating athletes and partners to the event with apparel and footwear.
Columbia will provide its various functional technologies such as Omni-Heat, Omi-Shade, Omni-Freeze Zero and TurboDown. Mountain Hardwear will sponsor the shirts for the finish and, additionally, tents and other equipment. Montrail is to introduce a limited edition shoe for the race.