In its financial year 2013-14, ended Sept. 30, German outdoor company Jack Wolfskin increased its sales by 6.5 percent to €345 million. This comes after a strong decline in sales the two previous years when the “Paw” saw turnover dwindle substantially – basically due to flat demand in its Central European core markets. Management also mentioned that the situation in Germany and Austria remained challenging during the last financial year.
The new growth derived basically from markets on the company’s hit list of target markets, notably the U.K. and China. As reported last week, Jack Wolfskin decided to take the Chinese business into its own hands by buying out its current distributor and licensee, Tristate Holdings.