Skechers reshuffles East European business

Skechers is about to take its business in Central and Eastern Europe away from local distributors and into its own hands. The strategic decision affects the markets of former Yugoslavia, Romania, Albania, Moldova, Bulgaria, the Czech Republic, Slovakia and Hungary. The U.S. marketer of footwear plans to open showrooms in each if these markets. The headquarters of the new subsidiary, Skechers CEE, Kft., is set to be loacated in Budapest, Hungary. It will be run by Petar Dulic, who to date has been a managing partner of the Office Shoes company, which covered Skechers’ operations as a distributor for Serbia, Bosnia-Herzegovina and Montenegro, among others. Office Shoes operates more than 130 retail stores in the region.

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