Adidas reports all-time high in German-speaking countries

According to company sources, Adidas has broken through the €1 billion barrier for turnover in Germany, Switzerland and Austria, the so-called DACH countries. In Germany alone, the Three Stripes’ sales were up by 15 percent compared with the previous year. This came, of course, partly from the strong performance of the World Cup-winning white shirt. Altogether, 3 million soccer jerseys were sold – about double the volume sold in 2006 when Germany hosted the World Cup. Reebok, too, managed to boost its sales and saw turnover increase by 9 percent.


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