Intersport grows globally; fueled by soccer world cup

Sporting Goods Intelligence Europe reports that Intersport International Corp. (IIC) announced that their affiliated members increased sales by around 2 percent to a total value of around €10.5 billion in 2014, with an increase of 3 percent in local currencies. Double-digit increases in football, running and fitness more than offset flat sales of outdoor products and a weather-related decline of more than 10 percent for snow sports products – two categories that tend to represent close to 40 percent of the average Intersport retailer’s business.

The football World Cup had a particularly positive effect in Germany, the largest market within the group, where Intersport Germany sold more than 600,000 national team shirts, more than double the volume sold for the previous World Cup or the European football championships.

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