Yesterday saw the premiere of a new initiative to promote winter sports in Central Europe at ISPO MUNICH. The campaign called “Dein Winter. Dein Sport” (“Your winter. Your Sport.”) is a joint effort by the German ski federation (DSV), the German snowboard federation (SVD) and the association of ski instructors (DSLV).
The initiative is supported by a wide range of former and current snow sports champions including Magdalena Neuner, Daniel Böhm, Uschi Disl, Martina Ertl-Renz, Anni Friesinger, Natalie Geisenberger, Michael Greis, Anja Selbach, Anke Karstens, Marinus Kraus, Isabella Laböck, Erik Lesser, Benedikt Mayr, Rosi Mittermaier, Christian Neureuther, Felix Neureuther, Konstantin Schad, Anna Schaffelhuber, Peter Schlickenrieder, Gerd Schönfelder, Nicola Thost, Markus Wasmeier and Lisa Zimmermann.
Alongside a long list of snow sports brands and winter sports resorts, the purchasing group Intersport has also agreed to join the campaign and features as the exclusive retail partner for the marketing initiative which aims to motivate children in particular to take up snow sports.