ISPO MUNICH 2015_jf_2210_blog_web

ISPO MUNICH 2015 sets new trends for the industry

ISPO MUNICH 2015_jf_2210_blog_webISPO MUNICH 2015 once again validated its position as the leading international exhibition for the sports industry. It is and remains the world’s most important platform for the sports business. Close to 80,000 visiting professionals from more than 100 countries came to ISPO MUNICH from Feb. 5-8; this further proves the exhibition’s high popularity.

The show is a forum, trend barometer and signal setter for the industry: retailers and manufacturers emphasized how important it is to cooperate on a response to the changing climate conditions. At ISPO MUNICH members of the EU Commission announced plans to launch the first ever Europe-wide Week of Sports this fall.

Health & Fitness is an important growth market. Since last year we have dedicated an entire exhibit hall to this trend to take into account the growing health consciousness in our society. This creates new potential for the sports industry.”

Klaus Dittrich, chairman of the management, Messe München

Particularly in the Outdoor and Health & Fitness segments the international leading exhibition experienced enormous growth. The new trend topics “Health & Fitness” as well as “Wearable Technologies” reflect the spirit of the times and set new standards for the world of sports. Klaus Dittrich, Chairman of the Management of Messe München GmbH, explains: “Health & Fitness is an important growth market. Since last year we have dedicated an entire exhibit hall to this trend to take into account the growing health consciousness in our society. This creates new potential for the sports industry. The extremely positive feedback from exhibitors and visitors shows that we have made the right decision.”

The organizers were very pleased with the increasing numbers of visitors from China, Turkey, Spain, the U.K. as well as the U.S. For four days 2,585 exhibitors presented innovative sports equipment and sportswear fashions on 104,940 square meters of exhibit space. Visitors praised the international character of the exhibitors. In a poll around 75 percent rated ISPO MUNICH excellent to very good, another 24 percent ranked the event as good. The majority expressed their belief that the exhibition will once again gain even more importance in the coming twelve months.

The redesigned ISPO BRANDNEW VILLAGE was very well received. It featured an exhibit with the best newcomer products honored with the ISPO BRANDNEW AWARD.

Launch of the Europe-wide Week of Sports

Representatives of the EU Commission came to ISPO MUNICH upon invitation by the Federation of the European Sporting Goods Industry (Fesi). Plans include the launch of a Europe-wide Week of Sports, highlighting the increasing health consciousness in our society.

At ISPO MUNICH, retailers and manufactures discussed their options to react to climate change and changing consumer behavior. They goal is to become more flexible and jointly determine the best possible seasonal launch times to better adjust the timing of winter sports product sales to actual winter weather conditions.

The new initiative “Dein Winter. Dein Sport.” (“Your Winter. Your Sport.”) was introduced at ISPO MUNICH. The collaboration between the German Ski Association (Deutscher Skiverband – DSV), German Ski Instructor Association (Deutscher Skilehrerverband – DSLV) and the Snowboard Association of Germany (Snowboard-Verband Deutschland – SVD) strives to promote winter sports more actively and to tap new target groups. Former and active top winter sport athletes, among them Magdalena Neuner, Uschi Disl, Martina Ertl-Renz, Anni Friesinger, Felix Neureuther and Markus Wasmeier support the campaign.

The demand for sporting goods is also increasing in China. In response, Messe München will hold a second event in addition to ISPO BEIJING, under the name of ISPO SHANGHAI. The new exhibition will be held from July 2-4 at the Shanghai New International Expo Center (SNIEC). As a multi-segment trade show, ISPO SHANGHAI will focus even more strongly on Fitness, Water Sports and Sportstyle in addition to Outdoor and Action. To date more than 300 brands have confirmed their participation, among them well-known brands like Camelbak, Fjällräven, Mammut and Toread.

ISPO MUNICH 2016 will be held from January 24 to 27, 2016, in its usual weekday slot from Sunday to Wednesday.


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