Adidas takes full control of Reebok’s business in Brazil and Argentina

Adidas Group has announced that it will take over the distribution of its Reebok business in Brazil and Argentina, effective Jan. 1, 2016. Reebok has been working with the local company Vulcabrás since 1992. Vulcabrás has acted as distributor and licensee in the Latin American key markets on behalf of the brand. In 2008, Adidas and its local partner decided to transfer the Brasilian and Argentinian operations into a joint venture.

 

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