Cherokee Global Brands, the U.S. owner of a range fashion labels, has secured a license deal with English retail giants Sports Direct International (SDI) for the Tony Hawk brand of skate and fashion apparel and accessories. Starting from the fall/winter 2015-16 season, SDI will offer Tony Hawk on an exclusive basis in its European outlets and via its online store.
In addition to the web shop, SDI currently operates 400 outlets in the U.K and 270 further points of sale in 20 European countries. Cherokee has a similar exclusive agreement for the U.S. – with Kohl’s. This retailer offers Tony Hawk in more than 1,100 department stores around the country.