According to U.S. media reports, Nike seems to be close to a sponsorship deal with NBA as the official apparel supporter of the national basketball league. This comes after Adidas said it would no longer act as the top kit supplier after a decade of sponsoring the NBA. Reportedly, Adidas managers in charge said that the deal did not pay off as much as expected for the German brand to penetrate the North American basketball market. Nike’s interest in closing a possible deal effective after the 2016-17 season, includes not only the core Swoosh label, but also the Jordan brand. It was said that competitor Under Armour is also interested in an agreement with NBA.