The World Federation of the Sporting Goods Industry (WFSGI) says that its new regional office for the Asian region is now operational. It is run by Helen Ford who will head the Hong Kong based office. She was appointed senior executive director effective April 1.
It will be her job to improve WFSGI’s services to brands and manufacturers in the Far East and to improve relations between the global federation and its counterparts in the Asian-Oceanian area.
Ford is a seasoned executive notably in the field of supply chain management and corporate management. She used to work for Pentland Brands. Before her appointment at WFSGI, she held a senior position at Li & Fung, the big Asian manufacturer and wholsealer. Ford has been living in Hong Kong for six years.