Odlo is about to refurbish its top management

Jonas Ottosson, the chief executive of Odlo, the Swiss marketer of functional sports garments, has resigned and will leave the top of the company after three years of service. The former CEO of Peak Performance will leave on July 30. For the time being, he will be replaced by Christophe Bézu, a long-time manager at Adidas who used to manage the Three Stripes’s business in Japan and, later on, the Far East overall between 1999 and 2011.

Bézu switched to Esprit, the maker of fashionable apparel, to run their European business along with the emerging markets. Last January, he switched to the supervisory board of Odlo, and will now take the operational helm, replacing Ottosson. The Swede is returning to his native country for personal reasons. Bézu will assume operational responsibilities on June 29.

Meanwhile, Odlo’s supervisory board has decided to streamline the operational team at the top level. There will now be only a CEO, a chief operating officer and a sales chief. Thomas Spieß, so far head of operations, will leave soon, as will Claes Broqvist,  head of sales. The company has hired Adrian Schürmann as new chief financial officer who will report to the new COO, Knut Are Høgberg. The position of a chief operational officer has been newly created. Høgberg has served to Helly Hansen in Europe and the U.S lately after he worked for Boston Consulting Group. Schürmann used to be in business with Puma and consulting companies such as Ernst & Young. Odlo is still considering a new exec for the position of head of sales.

 

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