The German sports and lifestyle brand is re-organizing its licensed eyewear business, including sunglasses and optical frames, by the end of the current year. Effective January 2016, Puma will join its majority shareholder’s move in establishing Kering Eyewear. Simultaneously, the brand will end the licensing agreement with its long time partner, Charmant, in the eyewear category.
The first project of the new alliance is called Collezione Uno and is to feature three lines: Performance, Active and Sportstyle. The offer is set to hit the market this July.