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Women’s soccer viewing peaks as the U.S. secures the cup

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Warming up before knocking out Japan: The USA’s midfielder and now soccer world champion Carli Lloyd. (C) Nike

The women’s soccer World Cup enjoyed an all-time high in the U.S. on Sunday, when their team defeated the incumbent champion of Japan in the finals by a hefty 5-2. According to media reports, more than 20 million Americans watched their team triumph.

That corresponds to a more than a 100 percent increase in viewing compared to the finals four years ago, when Japan knocked out the USA in a penalty shoot-out. On Sunday, it was said that the Vancouver finals were watched by more Americans than any other soccer match ever before (including men’s soccer). The U.S. are sponsored by Nike, while Japan is equipped by Adidas.

 

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