Asics has hired Torsten Widarzik as senior general manager in charge of its new global lifestyle division, effective September. The strategic idea behind the appointment is to create global structures for the different product categories. The lifestyle unit is set to combine the worldwide efforts of Onitsuka Tiger and Asics Tiger.
Operating from Asterdam, Widarzik will move across from Campus, a Marc O’Polo brand, where he is general manager. Before that, he worked for the Central European units of Levi Strauss and Nike.