Did this shoe inspire the designers of Skechers when creating the Onyx? The Stan Smith model by Adidas.

Adidas sues Skechers over brand identity

Did this shoe inspire the designers of Skechers when creating the Onyx? The Stan Smith model by Adidas.

Did this shoe inspire the designers of Skechers when creating the Onyx? The Stan Smith model by Adidas.

The Three Stripes have reportedly taken their competitor Skechers to federal court in Oregon for abuse of Adidas’ brand image. The subject of the dispute is Skechers’ Onyx shoe which, according to the plaintiff, is too similar to Adidas’ own Stan Smith model. While there is nothing really new about one brand being inspired by the design of its competitors, Adidas might be particularly sensitive when that brand happens to be Skechers, which ranks #2  in the U.S. sports footwear market, behind Nike, but ahead of Adidas.

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