After opening its own office in Tokyo last year, the specialty brand of ski touring equipment is expanding quickly in the Asian-Pacific region. Dynafit has now signed distribution agreements for South Korea and China.
For Korea, it has sealed a ten-year contract with K2, which distributes K2 and Eider in the country. It was said that Salewa, Dynafit’s sister brand under the helm of the Italian Oberalp group, will join next January to be equally distributed by K2. There is also a new distribution partner for China, but Dynafit intends to publicize its new five-year agreement at next ISPO BEIJING (Feb. 24-27). Currently, Dynafit is carried by 120 retailers in Asia. Over the next two years, Dynafit wants to expand its retail network to 160 partners in the region.