Adidas surpassed its competitors Puma and Nike in the Indian market in 2014. Excluding Reebok, the Three Stripes reached total sales of 805 Indian rupees crore (€109.6 million) in the period between April 2014 and March 2015. Sales were up from INR 737 crore (€100.0 million) in the previous period.
Its major rival Puma reached, in 2014 (calendar year), a turnover of INR 766 crore (€104.3 million). The Times of India does not report Nike’s numbers of for the last year, but said that the Swoosh company made INR 624 crore (€85 million in 2013-14). In the same period, Reebok’s sales were INR 330 crore (€45.3 million).