The Swedish marketer of helmets and safety gear POC has been acquired by Investcorp. The firm already bought the majority stake in another snow- and bike-related brand, Dainese, last November.
Black Diamond Equipment (BDE), POC’s current parent company, put all of its assets or parts of it on the block last March. As reported only a few days ago, there were rumors in the U.S. press that BDE had difficulties finding potential buyers for its brands. Investcorp is a firm based in Bahrain which previously held shares in the Norwegian sportswear brand Helly Hansen for a while.