Antoine Sathicq, chief sales officer of Odlo.

Odlo creates new position of chief sales officer

Antoine Sathicq, chief sales officer of Odlo.

Antoine Sathicq, chief sales officer Odlo.

Odlo, the Swiss marketer of underwear and functional sportswear, has appointed Antoine Sathicq in the new position of chief sales officer, effective Nov. 1. The 54-year-old will lead Odlo along with Christophe Bézu, chief executive, and Knut Are Høgberg, chief operating officer.

Before joining Odlo, Sathicq served fashion retailer Mercure International of Monaco as well as an internet start-up, ShopShopDeco.com. Previous to this, he spent 12 years in the sporting goods business with Adidas France and Le Coq Sportif as sales director and managing director, respectively.

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