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Head merges Austrian and German operations

Head Germany, based near Munich, is to run the group’s business in Austria too. According to Austrian newspapers, Bob Koch, managing director of Head Tyrolia Austria GmbH, is said to be leaving the company by the end of the year. 57-year-old Koch has run Head’s Austrian operations since 2002.

While Rainer Schramm, managing director of Head Germany, will take over responsibilities for the Austrian market as well, the offices in Schwechat near Vienna are not to be closed entirely. Sales and marketing will partly directed from the location which is also headquarters for Head’s sister in ski bindings, Tyrolia. It has not been ruled out that Head will steer its business in Switzerland in the future, too.

It is certainly not a new trend that – in the logic of the Common Market – more and more sporting goods companies are deciding to merge their respective operations in charge of Germany and Austria, usually under the helm of a joint office located in Germany. In the case of Head, it is remarkable, though, that a marketer of snow sports products is following suit. As a rule of thumb, the German and Austrian ski markets have more or less the same sales volume. That means that Austria is by far the more interesting market, given that Germany has a ten times larger population, but about the same number of pairs of skis sold.

 

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