Sport Alliance International of Italy has agreed to join the ranks of Sport 2000 International, the large European buying group of sporting goods retailers. Currently, Sport Alliance counts 265 doors in Italy.
Sport Alliance was founded back in 2003 by the Italian Bolzano-based Oberrauch group which runs the Sportler chain in the country and in Austria. In 2014, turnover of the affiliated retailers of Sport Alliance was €275 million. For the future, the shops will be co-branded with the logos of the shops and the tag “official partner of Sport 2000”.