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ISPO.com

Tuesday, December 1st 2015

Relaunch of the ISPO.COM website

by Andi Spies

With the relaunch of ISPO.COM the new website becomes an information platform and contact point for all B2B and B2C sports business professionals. The ISPO NEWSBLOG that has been reporting on the latest sports industry news on a daily, weekly and monthly basis will now be part of ISPO.COM. With ISPO.COM sports business professionals that […]

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Thursday, July 17th 2014

Last word on the world cup: soccer shoes – who wore what?

by Markus Huber

In Germany, life is slowly returning back to normal after world cup soccer success, and we hope it is the same in Brazil and Argentina. However, it would seem that certain individuals are unable to accept that the final whistle really has been blown, and are instead prolonging the memory by conducting extensive world-cup related statistical work. The […]

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Tuesday, July 15th 2014

ManU switches from Nike to Adidas

by Markus Huber

Adidas seems to be in world-champion mood following Germany’s victory over Argentina—both three-striped teams. The German company is increasing its efforts in soccer and has agreed to sponsor some the world’s best teams. The rumor has been out for a couple of days that it may sign with Manchester United, England’s iconic club. However, no official […]

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Monday, July 14th 2014

After Germany’s triumph in Rio: Four stars limited edition

by Markus Huber

According to unconfirmed rumors, German soccer shirts with four stars are expected to hit the stores on Tuesday. The four stars symbolize the four world cup titles that Germany has won: in 1954, 1974, 1990 and just yesterday in a dramatic battle against a strong Argentinian side. We hear that Adidas is producing a very limited edition set […]

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Tuesday, July 8th 2014

Media report: Is Adidas about to land a mega coup at ManU?

by Markus Huber

It’s a big time for even bigger football stories: Wirtschaftswoche, the German business newspaper, has learnt that Adidas intends to replace Nike as main sponsor of Manchester United. This would be big news in the world of soccer sponsoring since ManU is one of the most valuable clubs in the world. Nike has been a long time partner […]

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Monday, July 7th 2014

Adidas vs. Nike: The secret of ROI in the world cup

by Markus Huber

Countless column inches have been devoted to the rather fictional battle between Adidas and Nike on the soccer pitch. It should not be forgotten that it is the players and teams who are competing, not the brands. Business newspapers, however, like to see it the the other way round, partly due these two big brands’ intention to continue the […]

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Thursday, June 26th 2014

Adidas bites back and reviews Suárez sponsorship

by Markus Huber

Luis Suárez, Uruguay’s striker, who allegedly bit the shoulder of a defender in the decisive match against Italy, is in trouble. Fifa has opened investigations into the incident which the referee apparently did not see. Some of Suárez’ sponsors, including Poker888 and Adidas, are now reviewing their agreements with the “Uru”, because foul play does not […]

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Thursday, June 5th 2014

Premier League remains Europe largest soccer league in sales

by Markus Huber

A report released by Deloitte estimates that the total sales of the European soccer leagues reached a new record level at €19.9 billion in the 2012-13 season, up by 2 percent. All figures here exclude the sale and purchase of players. The big five leagues (England, Germany, Spain, Italy and France) booked a turnover of €9.8 […]

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