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ISPO.com

Tuesday, December 1st 2015

Relaunch of the ISPO.COM website

by Andi Spies

With the relaunch of ISPO.COM the new website becomes an information platform and contact point for all B2B and B2C sports business professionals. The ISPO NEWSBLOG that has been reporting on the latest sports industry news on a daily, weekly and monthly basis will now be part of ISPO.COM. With ISPO.COM sports business professionals that […]

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We will rap you: German soccer players unveil the official shirts for next year's European championships at a concert in Berlin.

Tuesday, November 10th 2015

German soccer has a new jersey – but no president

by Markus Huber

Members of the world cup winning German soccer team unveiled the official shirt for Euro 2016 to be held in France next summer. The presentation took place during a rap concert at Adidas-owned “The Base” in Berlin in front of 700 fans. The kit supplier returned to the traditional black pants which had a break […]

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Tuesday, October 27th 2015

Anta kicks off soccer launch

by Markus Huber

Anta Sports, the big player in the Chinese sporting goods sector, has outlined its strategy to move into the soccer business. The group’s attempt to win China’s youth for the sport is called “Play Is All”. Anta’s approach for a successful market penetration involves more than just the launch of its own line of soccer […]

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(C) Adidas

Thursday, October 1st 2015

Adidas denies super deal with German soccer team

by Markus Huber

Adidas’ chief executive Herber Hainer has publicly denied a rumor which says that the Three Stripes would be willing to accept a 10-year deal worth €1 billion with the DFB, the German soccer federation. While it is clear that the value of the German national teams has not dropped since the men secured the world […]

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Control your game: the new Ace of Adidas.

Thursday, July 30th 2015

Adidas trims down its soccer shoe offerings – with Sport 2000 at its side

by Markus Huber

Adidas aims to halt its various advanced soccer shoe lines, including the F50, Predator, 11pro and Nitrocharge, to focus on its two flagship models, the X and the Ace. The reduced offering follows the same principle that German coach of the Bayern Munich soccer club Pep Guardiola has coined, that there are only two main types of players: Game changers […]

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Monday, July 27th 2015

Nike cashes out with ongoing endorsement for Michael Jordan

by Markus Huber

The business website fool.com has put together a highly interesting story on the value of basketball legend Michael Jordan for the Swoosh brand: According to Forbes, Jordan is now worth upwards of $1 billion. Among other sources of income, the retired athlete still receives an annual payment of some $100 million for the Jordan brand alone. Last […]

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Friday, July 10th 2015

Adidas chief calls for Platini as Blatter’s successor

by Markus Huber

In an interview with German news magazine Focus, chief executive of the Adidas Group, Herbert Hainer, has praised Michel Platini, president of Uefa, as the most appropriate candidate to succeed Sepp Blatter, the outgoing president of the world soccer federation Fifa. Hainer said that the French soccer legend has done a terrific job during his […]

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Tuesday, July 7th 2015

Women’s soccer viewing peaks as the U.S. secures the cup

by Markus Huber

The women’s soccer World Cup enjoyed an all-time high in the U.S. on Sunday, when their team defeated the incumbent champion of Japan in the finals by a hefty 5-2. According to media reports, more than 20 million Americans watched their team triumph. That corresponds to a more than a 100 percent increase in viewing […]

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Thursday, June 11th 2015

Nike signs mega-deal with NBA

by Markus Huber

Nike has signed an eight-year sponsorship deal with the National Basketball Association (NBA) to design and manufacture jerseys, uniforms and warm-up outfits. A new aspect of the agreement is that the garments will be co-branded and will display, for the first time, the supplier’s logo along with the NBA logo. The Swoosh brand will take […]

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