Posts tagged as adidas

  • We will rap you: German soccer players unveil the official shirts for next year's European championships at a concert in Berlin.

    Tuesday, November 10th 2015

    German soccer has a new jersey – but no president

    by Markus Huber

    Members of the world cup winning German soccer team unveiled the official shirt for Euro 2016 to be held in France next summer. The presentation took place during a rap concert at Adidas-owned “The Base” in Berlin in front of 700 fans. The kit supplier returned to the traditional black pants which had a break […]

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    Thursday, November 5th 2015

    Adi raises 2015 outlook following a good nine months

    by Markus Huber

    In its third quarter, Adidas Group lifted its sales in constant currencies by 13 percent with a double-digit growth in basically all regions but Russia and Eastern Europe. In euros, sales were up by 18 percent and reached €4,758 million. Besides strong development of the Adidas brand, the development derived partly from the growth of […]

  • adidas_29993

    Wednesday, November 4th 2015

    India allows Adidas foreign direct investments

    by Markus Huber

    Adidas had to wait three years, but has now obtained permission from the Indian government to open wholly-owned stores in the country. The Three Stripes are the first foreign sporting goods company to be allowed to do this. As reported recently, Adidas plans together with its affiliated Reebok brand to increase the number of single-branded […]

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    Monday, November 2nd 2015

    Egyptian billionaire acquires stake in Adidas

    by Markus Huber

    The German sporting goods group has announced that an Egyptian investor, Nassef Sawiris, has acquired a 6 percent stake in the Three Stripes. Sawiris’ own company NNS Holding has bought 1.74 percent of Adidas, while the rest is controlled indirectly. According to Dow Jones News, the billionaire from Egypt is not necessarily just a silent […]

  • Manz_Suzhou_300dpi_2

    Tuesday, October 20th 2015

    Adidas strikes deal to speed up production

    by Markus Huber

    The Three Stripes have signed an agreement with Manz, a German machinery manufacturer, to develop new ways to produce sporting goods faster. Back in spring, Adidas presented the idea of using robots able to manufacture items tailored according to customer wishes including, if possible, at points of sale themselves. By 2020, the brand expects about […]

  • adidas_concept_store_munich_inside_2

    Tuesday, October 13th 2015

    Adidas even more determined in the Indian market

    by Markus Huber

    Last week, we reported on the market leadership of Adidas in India. According to a report by FashionUnited, the German group wants to increase its single brand stores in the country (including Reebok ones) from 760 at present, to 1,000 by 2020. Apparently, this will be focused to a certain extent on the metropolitan areas of Bangalore […]

  • Wednesday, October 7th 2015

    Adidas confirms leadership in the Indian market

    by Markus Huber

    Adidas surpassed its competitors Puma and Nike in the Indian market in 2014. Excluding Reebok, the Three Stripes reached total sales of 805 Indian rupees crore (€109.6 million) in the period between April 2014 and March 2015. Sales were up from INR 737 crore (€100.0 million) in the previous period. Its major rival Puma reached, […]

  • (C) Adidas

    Thursday, October 1st 2015

    Adidas denies super deal with German soccer team

    by Markus Huber

    Adidas’ chief executive Herber Hainer has publicly denied a rumor which says that the Three Stripes would be willing to accept a 10-year deal worth €1 billion with the DFB, the German soccer federation. While it is clear that the value of the German national teams has not dropped since the men secured the world […]

  • Did this shoe inspire the designers of Skechers when creating the Onyx? The Stan Smith model by Adidas.

    Wednesday, September 23rd 2015

    Adidas sues Skechers over brand identity

    by Markus Huber

    The Three Stripes have reportedly taken their competitor Skechers to federal court in Oregon for abuse of Adidas’ brand image. The subject of the dispute is Skechers’ Onyx shoe which, according to the plaintiff, is too similar to Adidas’ own Stan Smith model. While there is nothing really new about one brand being inspired by the design of its […]

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    Friday, September 18th 2015

    Adidas: Investors call for external Hainer successor

    by Markus Huber

    According to media reports, certain investors are apparently urging the Adidas supervisory board to appoint a new chief executive from outside the company. Notably, fund investors Southeastern Asset Management and Union Investment would prefer someone from outside the three stripes to one of the current executive board members as a successor to Herbert Hainer, whose […]