Posts tagged as adidas

  • runtastic

    Wednesday, August 5th 2015

    Adidas improves its performance with Runtastic

    by Markus Huber

    The Adidas Group has announced the acquisition of Runtastic GmbH, an Austrian company which provides apps in the segment of fitness, running and healthstyle. The Three Stripes said that the transaction validates the software supplier worth some €220 million. Runtastic used to be controlled with a share of 50.1 percent by Axel Springer, the large […]

  • Control your game: the new Ace of Adidas.

    Thursday, July 30th 2015

    Adidas trims down its soccer shoe offerings – with Sport 2000 at its side

    by Markus Huber

    Adidas aims to halt its various advanced soccer shoe lines, including the F50, Predator, 11pro and Nitrocharge, to focus on its two flagship models, the X and the Ace. The reduced offering follows the same principle that German coach of the Bayern Munich soccer club Pep Guardiola has coined, that there are only two main types of players: Game changers […]

  • Friday, July 10th 2015

    Adidas chief calls for Platini as Blatter’s successor

    by Markus Huber

    In an interview with German news magazine Focus, chief executive of the Adidas Group, Herbert Hainer, has praised Michel Platini, president of Uefa, as the most appropriate candidate to succeed Sepp Blatter, the outgoing president of the world soccer federation Fifa. Hainer said that the French soccer legend has done a terrific job during his […]

  • Wednesday, June 10th 2015

    Nike reaches settlement with defected designers

    by Markus Huber

    Three former Nike footwear designers, Denis Dekovic, Marc Dolce and Mark Miner, have apparently reached a settlement with their former employer, after defecting to Adidas. The trio allegedly took business secrets with them last year before moving on to Nike’s German competitor, which has plans to set up a design studio in New York City. […]

  • (C) Adidas

    Monday, June 8th 2015

    Smaller investors call Adidas to review Fifa alliance

    by Markus Huber

    Adidas, whose ownership is very much spread among smaller shareholders, is facing a general debate on its investments in global soccer – or rather Fifa. According to the Welt am Sonntag newspaper, a representative of smaller institutional stakeholders is calling for the company to check whether it should walk out of strategic deals with the scandal-shaken […]

  • Friday, June 5th 2015

    BSI and leading brands join German alliance for sustainable textiles

    by Markus Huber

    BSI, the German Sports Goods Manufacturers Association, has joined the governmental initiative Bündnis für nachhaltige Textilien (“alliance for sustainable textiles”). It is also encouraging its members to do the same. The federation is following the invitation of the Federal Ministry for Economic Cooperation and Development to join forces for increased corporate social responsibility both in […]

  • Wednesday, June 3rd 2015

    Fifa’s sponsors show relief at Blatter’s departure

    by Markus Huber

    After cautious protests against the events at Fifa, the world soccer federation, over the past few days and weeks, the organization’s main sponsors, primarily Adidas, Coca-Cola, McDonald’s, Visa and Hyundai, have expressed relief at the news that Fifa president Sepp Blatter resigned yesterday. Apparently, he may be anticipating new investigations by the U.S. Department of Justice. Adidas said that Blatter’s […]

  • Adidas Unveils New German National Team Kit During Bus Tour

    Friday, May 29th 2015

    Fifa: The limits of sponsor influence

    by Markus Huber

    The events surrounding the alleged cases of corruption at the top of Fifa this week raise a number of questions about how such a global organization is and should be governed. Over the past few days, all Fifa’s main sponsors have expressed discontent at what is going on – with varying degrees of intensity. No one will be surprised to learn […]

  • Thursday, May 28th 2015

    Sponsors shocked by alleged Fifa bribing

    by Markus Huber

    The main sponsors of the soccer tournaments organized by Fifa seem to be terrified by the alleged corruption among top Fifa executives. Credit card company Visa has already threatened to “re-consider its commitment”, while Coca-Cola and McDonald’s have repeatedly expressed their concerns. Adidas, in return said that it would continue its engagement in global soccer, […]