Posts tagged as Asics

  • asics_tigerbox2

    Tuesday, July 28th 2015

    Asics hires senior exec to boost lifestyle category

    by Markus Huber

    Asics has hired Torsten Widarzik as senior general manager in charge of its new global lifestyle division, effective September. The strategic idea behind the appointment is to create global structures for the different product categories. The lifestyle unit is set to combine the worldwide efforts of Onitsuka Tiger and Asics Tiger. Operating from Asterdam, Widarzik will move across from Campus, […]

  • Wednesday, February 18th 2015

    Asics runs up record figures in Europe

    by Markus Huber

    Thanks to strong development in tennis and running, Asics Europe experienced another year of record sales. Turnover from tennis equipment improved in the double-digits, partly due to a good performance in France and Spain where the Japanese brand is considered market leader. While indoor footwear grew in the single-digits, running apparel was up by 15 percent and […]

  • asics_image_2

    Monday, February 9th 2015

    Asics unfolds plans on how to conquer India

    by Markus Huber

    According to Japanese media reports, Asics aims to start selling directly into India’s sporting goods market from April instead of working with independent sales agents as it has done in the past. For this reason, the athletic footwear and apparel brand recently built up its own subsidiary in the capital of New Delhi. Asics will market […]

  • asics_online

    Monday, December 22nd 2014

    Asics puts new distribution system in place

    by Markus Huber

    In reaction to the criticism from the German Federal Cartel Office, Asics is now revising its entire system of selective distribution for the European Economic Zone and Switzerland, which has been in place since 2011. The Cartel Office held a critical view of the way Asics selected its retailers and the fact that it prohibits the use of online […]

  • asics_image

    Monday, November 10th 2014

    Asics reports strong second quarter

    by Markus Huber

    In its second quarter ended Sept. 30, the Japanese sporting goods company booked net sales of ¥265,097 million (€1.86 billion). Asics is not providing any comparison to the previous year because of the group’s switch in financial calendar, which synchronizes the fiscal with the calendar year. This led to irregular settlement periods that make it impossible to compare […]

  • asics_hamburg

    Thursday, October 30th 2014

    Asics to open flagship store in Hamburg

    by Markus Huber

    Tomorrow, Oct. 31, Asics will open a new shop format called True Sport Performance Store in the heart of Hamburg. The flagship store has a selling surface of about 1,000 square meters. It is located at Speersort, close to Mönckebergstraße, the well-known shopping street where Swedish sporting goods chain Stadium just opened its first store […]

  • Wednesday, July 2nd 2014

    Adidas allows sales through online market places

    by Markus Huber

    News from the pending case of Adidas at the German anti-trust authorities. Very much like Asics, which is also a defendee before the Bundeskartellamt, the Three Stripes have now reportedly allowed retailers to sell through market-place sites, such as eBay and Amazon. It is understood that Adidas still insists on certain standards concerning the quality of […]

  • asics frontrunner

    Monday, June 23rd 2014

    Ten free spots in the Asics Frontrunner running community up for grabs

    by Andi Spies

    Since 2010, the “Asics Frontrunner” project is supporting passionate individuals who spend their free time in running shoes and successfully take part in competitions. This exclusive running community now has around 80 members, who all enjoy the following benefits: Seasonal equipment packages featuring the most recent ASICS collections Product tests (often before the market launch) […]

  • Tuesday, April 29th 2014

    Asics responds to anti-trust office’s preliminary statement


    As reported, the Bundeskartellamt, the German anti-trust authority, has published the preliminary results of its investigations into Asics Germany’s practice of selectively choosing retail customers, notably in the internet. The German subsidiary of the Japanese vendor has now made public its view on the situation. Asics Deutschland GmbH confirmed that it has received a notice from […]