Posts tagged as b.c. sports

  • LOWA_IMG_0173_web

    Friday, January 30th 2015

    Lowa outlines ambitious plans for China

    by Markus Huber

    At ISPO BEIJING, which ends tomorrow, Werner Riethmann, managing partner of outdoor footwear manufacturer Lowa, confirmed his ambitions for the Chinese market. Currently, the company has 60 single-brand stores around the country. The target by the end of next year is to increase this to 100 outlets. According to Riethmann, 10 percent of annual production should be sold […]