Posts tagged as Haglöfs

  • Ispo Open Innovation Toray Haglöfs

    Monday, March 2nd 2015

    Wanted: Prototype testers for the new Haglöfs mountain jacket engineered by TORAY

    by Andi Spies

    The Swedish outdoor brand Haglöfs is starting a new project on the ISPO OPEN INNOVATION platform together with the high-tech fabric and apparel manufacturer TORAY. The goal is to develop a versatile Haglöfs jacket based on TORAY’s insulation technology. This will be done in collaboration with 70 chosen test persons.

  • habit_IMG_2546

    Friday, November 28th 2014

    Habit picks Bergans as Sports Brand of the Year

    by Markus Huber

    For the first time, Habit, Scandinavia’s leading magazine for apparel, clothing and accessories, has issued a prize for the new category, “Sports Brand of the Year”. At the award ceremony, ISPO acted as presenting partner and announced the award-winning brand, Bergans of Norway, which was chosen from three nominated brands. The others were Hestra and Haglöfs. The […]

  • Peter_Fabrin_CEO_2

    Thursday, October 30th 2014

    Haglöfs has a new chief executive

    by Markus Huber

    Swedish outdoor brand Haglöfs has appointed its new chief executive. Effective Nov. 3, Peter Fabrin will take over at the helm of the Asics subsidiary. Most recently, Fabrin served as chief executive of The Original Group, a fashion brand of the Danish DK Company group. Before, he was responsible for management of, among others, Diesel […]

  • Haglofs_App

    Friday, September 19th 2014

    Haglöfs posts double-digit growth in its first half

    by Markus Huber

    During the first six months of 2014, Swedish outdoor brand Haglöfs achieved a 14 percent sales increase over last year’s period. Turnover reached 316.2 million Swedish crowns (€34.5 million). Growth was secured by some of the markets where Haglöfs has been well established for many years, including Sweden, Norway, Germany, Switzerland, the U.K. and Spain. According […]

  • Monday, August 19th 2013

    Liteville introduces Haglöfs to mountain biking community

    by Markus Huber

    The German subsidiary of Haglöfs, the Swedish brand of outdoor gear, has teamed up with mountain bike manufacturer Liteville, for some joint marketing. This summer, Haglöfs added mountain biking garments to its ‘Intense’ line of bike wear. The apparel will be worn by Liteville staff and also by participants in any joint marketing events. Every […]

  • Tuesday, February 5th 2013

    New regional management structure for Haglöfs


    Haglöfs has appointed regional managers to run its international operations as part of a wider management reshuffle that was implemented at the start of this month. Jari Grev, the Swedish outdoor brand’s general manager in Finland, remains in charge in that country and became area manager for the Nordics. Nico Kruis, country manager for the […]