ISPO BRANDNEW is a platform for newcomers in the sports segment. For 15 years it has searched out the top 50 start-ups less than four years old, and has helped them in the sports market.
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Wolfgang Greiner is a member of the ISPO AWARD SKI jury and publisher of the SkiPresse magazine. We sat down with him to discuss the latest ski hardware trends and what characterizes this season’s skis, bindings and ski boots.
At ISPO MUNICH 2014 the Slovenian ski manufacturer Elan introduced the Junior U-Flex concept and consequently won the ISPO GOLD AWARD. Their innovative concept offers kids a complete package of both skis and boots with a soft flex.