Posts tagged as jack wolfskin

  • Thursday, July 25th 2013

    Jack Wolfskin: facelift for the paw

    by Markus Huber

    Jack Wolfskin has announced that it is about to implement, step by step, a new corporate identity. In a first step, the German outdoor brand has introduced a new design for its paw logo, which is meant to be a little more up-to-date than its predecessor. Additionally, the corporate claim “At Home Outdoors” will be […]

  • Monday, July 1st 2013

    German outdoor lobby group welcomes three new heavy weights

    by Markus Huber

    The Fachgruppe Outdoor, the outdoor committee within the Bundesverband der Deutschen Sportartikel-Industrie (BSI), the German lobby group for the sporting goods industry, now  has 40 members. The latest brands to join the federation are no small players: Jack Wolfskin, the German outdoor brand, Keen, the U.S. footwear company via its regional subsidiary, and Icebreaker, the […]

  • Friday, April 19th 2013

    Jack Wolfskin invests massively in the English Premier League

    by Markus Huber

    As announced earlier this year, Jack Wolfskin wants to increase massively its visibility in English football stadiums. The outdoor brand now has come to terms and signed a couple of sponsoring agreements. The “Paw” will be associated over the next two seasons with several Premier League teams, either as an officials supplier or through large advertisements in […]

  • Thursday, March 28th 2013

    Stable turnover for Jack Wolfskin


    Jack Wolfskin said that its turnover remained nearly stable at €351 million last year, as fast international expansion made up for the tough situation in the outdoor brand’s largest markets, Germany and Austria. The slight dip last year comes after a sales growth of 22.5 percent in 2011. The German company will react in the […]

  • Tuesday, February 19th 2013

    Jack Wolfskin gets involved in children’s snow sports in France


    Jack Wolfskin is promoting its vast range of children’s outdoor clothing in France by becoming an official partner of the French Ski Schools (ESF) and of the first winter edition of the Teenag’Games. The ESF groups some 17,000 ski coaches at 250 ski schools throughout France. The Teenag’Games is a series of national competitions for […]

  • Thursday, November 15th 2012

    Jack Wolfskin gets tough with retail cheats


    In a move that is likely to be watched with interest by other sports companies, Jack Wolfskin has issued a warning that it would take more forceful action against retail partners in Germany and Austria who sold their products on internet auction websites in breach of their trade agreements with the German outdoor brand. Jack […]

  • Friday, September 21st 2012

    Jack Wolfskin joins “Zero Discharge of Hazardous Chemicals” program

    by Markus Huber

    Apparently as the first company within the outdoor industry, Jack Wolfskin has agreed to join the “Zero Discharge of Hazardous Chemicals” project. In the framework of the program, a member company is required to follow a special collective roadmap for sustainability from now until the year 2020. The to-do list requires not only improvements on the long way […]

  • Thursday, September 13th 2012

    Jack Wolfskin bans PFOA from its rainwear collection

    by Markus Huber

    Jack Wolfskin promises that the acid PFOA will no longer be used in the manufacturing process for its waterproof or water-repellent apparel by the end of 2014. The outdoor brand has been working on technologies to avoid the use of this acid. Jack Wolfskin’s move is a voluntary action since the European Union has not […]

  • Monday, September 3rd 2012

    Jack Wolfskin joins forces with Cotswold online

    by Markus Huber

    Jack Wolfskin, the German outdoor brand, and Cotswold Outdoor, the leading British specialty outdoor retailer, have agreed on a partnership for internet sales. Cotswold will offer the entire range of “The Paw’s” products via  or The site went live today, Sept. 3, showcasing no less than 1,000 different styles from Jack Wolfskin’s collection. With […]