Posts tagged as Li Ning

  • Thursday, January 24th 2013

    Li-Ning suspends stock market trading


    Trading in the shares of Li Ning Company was suspended today on the Hong Kong stock at the company’s own request, pending “an announcement in relation to inside information of the company.” No further information was available for the moment. Trading has also been suspended for the stock of Viva China Holdings, a company partly […]

  • Tuesday, December 18th 2012

    New Chinese deals with NBA teams


    With basketball gaining increasing visibility in their domestic market, two Chinese sports brands, Li-Ning and Peak Sports, have signed separate deals to become official partners of two teams of the National Basketball League: the Miami Heat and the Toronto Raptors, respectively. The contract with the Miami Heat, current world champion in the league, is for Li-Ning a […]

  • Thursday, November 22nd 2012

    Li-Ning eyes the outdoor sector

    by Markus Huber

    Li-Ning, the leading Chinese sports brand, has just begun a test in this sector by launching its own line of outdoor products, called Li-Ning Adventure. In late October, the first Li-Ning Adventure  single-brand store dedicated to the new offer was opened at the group’s headquarters in Beijing. The selling surface is 150 square meters and the […]

  • Thursday, October 11th 2012

    Li-Ning signs up Dwyane Wade


    Li-Ning has announced the signing of a multi-year sponsorship deal with the NBA star Dwyane Wade, for an undisclosed amount. The deal between China’s leading sports brand and the Miami Heat guard, has been two times NBA champion, calls for the launch of a signature line of adult athletic footwear and apparel called “Way of […]

  • Wednesday, October 3rd 2012

    Dwyane Wade is reportedly switching from Nike to Li Ning


    The American NBA champion, who plays with the Miami Heat team, has reportedly confirmed that he will stop endorsing Nike’s Jordan brand, although Michael Jordan has been his idol. Wade switched from another Nike brand, Converse, to Jordan in 2009, and his contract expired at the end of last month. Sources said that Wade is […]

  • Friday, September 14th 2012

    Li Ning to sponsor Chinese basketball federation

    by Markus Huber

    In a sponsoring deal described as the by far largest agreed upon by a Chinese sports company in its own country, Li Ning, the leading domestic sportswear brand, will become sponsor of CBA, the Chinese Basketball Association. The deal, which will run over five years, has been brokered by Infront, the league’s marketing partner, which has […]

  • Thursday, July 5th 2012

    Li Ning chief executive exits


    Zhang Zhiyong, who has built Li Ning into the leading Chinese sports brand in the last two decades, stepped down yesterday as the company’s chief executive and board member, as Li Ning unveiled a plan to overcome its decline in orders. The group will be led by Li Ning himself, the Olympic gymnast who established […]

  • Thursday, June 14th 2012

    Li Ning suffers slump in sales and profits


    Tensions in the Chinese sports market are badly hurting Li Ning, which is suffering falls in sales and profits. The Chinese sports company said that orders for the fourth quarter taken at its in-house fairs for Li Ning brand products declined at a high-teens rate compared with the same period last year, including a drop […]

  • Monday, May 7th 2012

    Lots of action in football sponsoring


    A bunch of interesting new contracts have been signed or about to be signed with important football clubs in Europe. Macron, the fast-growing Italian brand of teamwear, has signed a five-year deal with Lazio, one of the two major football clubs in Rome, replacing Puma from this summer onward. Nike is taking over from Umbro […]

  • Wednesday, April 18th 2012

    WFSGI board welcomes new member

    by Markus Huber

    The World Federation of the Sporting Goods Industry (WFSGI) has announced a new board member: Christina Li Wei from the Li-Ning company is replacing Jay Li, who has quit his duties at the big Chinese sporting goods company. Li Wei, 42, was appointed head of Li-Ning’s PR last year. She has an MBA from the […]