Posts tagged as misfit

  • misfit_large_81e0616f-c679-48bf-9335-686acefabf05

    Tuesday, November 17th 2015

    Fossil enters wearable market with Misfit

    by Markus Huber

    Fossil, the maker of fashionable watches has announced the acquisition of Misfit, a marketer of fitness trackers, for $260 million. The investment reflects the growing awareness of large watch brands for the highly interesting market of wearable technologies. Texas-based Fossil Group is also the licensee for other labels such as Adidas, Diesel, DKNY and others. […]